Tough
Times Call For Tough Chefs: TABASCO®
Offering $10,000 Reward
For
Best Recipe That Won't Break The Budget
April
7, 2009, Avery Island, LA - Professional chefs who can meet
today's tough economic challenges will have a fighting chance
to win the top prize in the 2009 TABASCO® Brand Hottest
Chef Contest® - and all it will take is one hot menu item
that won't break the budget.
McIlhenny
Company, maker of world-famous TABASCO® brand Pepper Sauce,
is inviting professional chefs in the United States and Canada
to create an original menu item using easily sourced, fresh
ingredients. According to contest rules, qualifying entries
must feature dishes that would be profitable for a restaurant
to sell. Each entry must incorporate the cost of ingredients
and the remainder of the price it commands would be profit -
in another word, cake.
"Like
everyone else, the foodservice industry must adjust to today's
economic climate and still be able to make a profit, but that
doesn't mean we can't have our cake and eat it too," said
Jason Gronlund, Director of Culinary Services and Ingredient
Sales for McIlhenny Company. "From breakfast to dinner,
any entrée goes in this competition; the winning recipe
will be bold and flavorful, profitable for the operator and
affordable for the consumer. And the $10,000 prize? Well that's
pure icing."
To
qualify, all entries must be submitted online at TABASCOfoodservice.com,
or postmarked if submitting by mail, by July 17, 2009 and must
include one or more of the following three flavors from the
TABASCO® Family of Flavors(r): Original TABASCO® brand
Pepper Sauce, TABASCO® brand Green Jalapeño Pepper
Sauce, and TABASCO® brand Chipotle Pepper Sauce.
Professional
chefs, sous chefs and lead line cooks at restaurants and non-commercial
foodservice establishments, as well as culinary students, are
invited to enter the contest online. More information and contest
rules are available at TABASCOfoodservice.com or by calling
1-888-HOT-DASH.
In
addition to the professional prize, a special $2,500 prize will
be given to the best, budget-friendly recipe submitted by a
culinary student in the United States or Canada. The professional
and student category winners will win cash and merchandise prizes
and will be featured along with their winning recipes on TABASCOfoodservice.com.
Paul C.P. McIlhenny, President and CEO of McIlhenny Company
and top New Orleans chefs will comprise the judging panel and
select the professional and student winners on September 23,
2009.
TABASCO®
brand Pepper Sauce has been made on Avery Island, Louisiana
for 141 years and is now labeled in 22 different languages and
dialects and sold in over 160 countries and territories around
the world.
©2009.
The TABASCO® marks, bottle and label designs are registered
trademarks and servicemarks exclusively of McIlhenny Company,
Avery Island, LA 70513.
For more information, call 1-888-HOT-DASH or see our dedicated
foodservice website
at www.tabascofoodservice.com.